To create a campaign, start by navigating to the Campaigns menu.
From here:
- Select Create Campaign *
- Give your campaign a name - it's just an internal reference, nothing your contacts will see.
- Select Continue to be taken through to the campaign builder.
* Not all Users are able to create new campaigns. If this is the case the Create Campaign button will be inactive. Contact your Admin or ActivePipe Support to discuss further.
In the campaign builder
For some Users, the campaign will be pre-built, showing the Choose recipients*, Date & Time, and Send Email modules. *
For those who can build campaigns, this is also a good example of a basic campaign. **
If you just see the Choose recipients module, and have the option to Add Modules, add the Scheduler of Date/Time, and Action of Send Email.
* Admins will additionally see Users, as you will first need to decide who you are sending on behalf of, before choosing their recipients.
** Learn about more advanced campaign building, using Triggers and Conditions.
From here:
-
Choose recipients: (1) Who do you want to send your content to?
- Either select the Send to ALL Contacts toggle, to set it to the ON position;
- Or leave Send to all contacts off, and choose to target particular Tags, Audiences or contacts. You can do this by:
- Typing in a Tag, contact or Audience name in the search bar and selecting from the dropdown matches;
- And/or select Browse to view all the Tags and Audiences you have available. Tick or untick boxes to create your custom recipient list.
-
Date & Time: (2) When would you like to send your content?
- Select Schedule Immediately if you’d like it to go out as soon as you Save & Activate;
- Or select Schedule for a specific date and time and make your selections with the date and time drop-downs.
-
Send Email: (3) Which email would you like to attach to this campaign?
- Choose a previously built email from the drop-down selections;
- Or create a new email by choosing Select Email and then select Create. This will take you into the email builder.
Once you’ve made your selections you have two options:
- Select Save: To save this campaign as a draft to return to later;
Or (if everything is complete)
- Select Save & Activate: To schedule this campaign to run at your selected date and time.
To learn about more advanced campaigns, including triggers and conditions, check our Knowledge Base, or our Training Videos.
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