Updates highlight new information obtained through ActivePipe survey responses or algorithms.
It might be a new contact buyer preference, a contact address, or a newly obtained contact phone number, all of which can be valuable pieces of information for you to follow up on.

Updated contact details will help make your points of contact (whether via an ActivePipe email or a follow-up phone call) more relevant and informed, and are part of building a clearer picture of what each contact in your database is looking for. This in turn helps you nurture leads, build better contact relationships, and most importantly, convert these into ROI.

You can adjust the timeframe of your updates via the Activity timeline dropdown found at the top left of your dashboard

For more detail on the update sections, check Geo Updates and Profile Updates