If a contact is indicated as an Downsizer, this is a doubly valuable lead.

This is a contact looking to buy, who may also have a property to list or be property managed.

There are two ways that a contact may be flagged as an downsizer:

1. When they explicitly tell you this is the case, by completing a survey such as the Data Discovery survey (Survey Response).
2. When their engagement patterns determine them to be as such, using the embedded ActivePipe algorithms and machine learning (System Identified).