Use the If clicked property condition to follow up with contacts, based on whether they: 

• Did click on any properties within a selected email;
• Or Did not click on any properties within a selected email.

"Did click property" example use

Target contacts that have recently shown interest in sold property prices, sending them an email offering property appraisals. Knowing that they have recently looked at sold properties, there is a higher chance of them being interested in obtaining an appraisal.

After setting your recipients, as well as your schedule:

• Add a new module and choose the condition of If clicked property.
  • Within the module, set the condition to Did click.
  • Select an email after Any property in, e.g.: Recently Sold.
  • Select a time period after Within the last, e.g.: 30 days.
• Add a new module and choose Send Email.
  • Within the module, select your follow up email, e.g.: "Property Valuation"
• Once all your selections are made, select Save, or Save & Activate.