If you think of an email as the content, a campaign is the vehicle to send out that content.

A basic campaign comprises of:

• Selecting the recipients you want to send to - Who
• Selecting a date and time to send - When
• Selecting an email to send in the campaign - What

Details on how to build a basic campaign can be found in our Getting Started section.

Some users can build advanced campaigns using Triggers and Conditions, others will find their campaign modules are pre-defined.