Use this campaign trigger to send a timely campaign to contacts, when they click on a specific link in a chosen email.

For example: You would like to send a follow-up campaign to contacts who click on a "Electric Cars" link within your Asset Finance email, following up with an "Thinking of buying a new electric car?" email campaign, containing content that you have now qualified they are currently interest in. *

In this use case, recipients are set to Send to ALL Contacts, as the trigger acts as a filter, only sending to contacts that match the trigger specifications.

* You may wish to add a time Delay, e.g.: 2 Days, so that the email is not sent immediately, and the contact doesn't feel like they are receiving too many emails within a short period of time.

Sending this timely, relevant content should result in higher open rates and engagement, as well as increasing trust with your contacts that you know what they are interested in, while not targeting (and possibly annoying, or prompting an unsubscribe from) contacts that are not currently interested.