A campaign Trigger allows you to activate a campaign based on a certain event or action taking place, rather than choosing a date and time. Sending relevant content at the right time encourages higher open rates, engagement, and better contact relationships.

You can use the following campaign triggers: *

• Attended OFI / Open Home
• Clicked Link
• Contact Event Date:
  • Send emails on the occasion and anniversary of a contact event
  • Send an email at a selected time before or after an event
• On Subscription
• Tag Changed
• Viewed Email
• Contact Loan 

* Trigger options will differ based on:
- Product, e.g.: Contact Loan is only available to Mortgage users;
- Access, e.g.: Tag Changed is available to Admins and Users, but not Office Wide accounts.
- Integration, e.g.: Contact Event Date is only available for some integrations.