Click on any campaign report Metrics tab to see at a glance its:
- Unsubscription percentage rate.
- Bounce percentage rate. - This includes both hard and soft bounces.
-
Complaints - Contacts that marked your email as spam (this is uncommon!).
This does not mean a complaint was lodged with any governing body.
There is also an insight into the way your contacts are viewing your emails, showing the percentage viewing from:
- Desktop.
- Mobile.
- Other - This includes instances where the device cannot be detected.
It is also here that you can see details of any contacts who unsubscribed through this campaign, or any hard or soft bounced emails.
Both of these lists can be downloaded for further follow up.
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