Click on any campaign report Interaction tab to delve deeper into who is clicking on links on your emails, and which links are the most popular.
Use the date range selector to narrow the range to single campaigns, or a particular date if preferred.
The dynamic bar graph pinpoints send dates, and separates total and unique* clicks.
* "Unique" refers to interaction by different contacts.
Whereas "Total" could include several clicks by the same contact.
The campaign stats display the total number of interactions (clicks), the total number of individual links clicked, and the total number of contacts interacting for the selected date range.
Beneath that is a very easy to read list of the:
- Top Contacts for this campaign in terms of interaction, in descending order - click on any of these to go through to their contact profile.
- And top Links - the most popular links in terms of clicks, in descending order - you can click on any link here to see exactly who clicked on it.*
* As "mailto..." links do not redirect to a browser (opening various mail clients instead), interactions cannot be tracked and they will not appear under Links.