When sharing your ActivePipe email to social media, there are some important points to note with regard to images that are included, particularly in respect to:
- How an image is selected as part of your social post.
- How your image will be displayed when shared on socials.
Which image is used when an ActivePipe email is shared?
When sharing to socials, the second image in your email template, excluding placeholders is chosen as your preview image. This is because for almost all users, the first image in an email template is a branded banner; typically followed by an agent or broker profile image and/or a company logo, as an introduction. This is generally followed by the content that will be relevant when sharing.
To explain further using the example below:
- At the top of the template you see the branded banner "Newtown", which is the first image (1).
This would not be the best choice to be used in a preview, as many social platforms would either not display it at all, or crop it severely due to its wide proportions. It would also not the most relevant image in terms of the content being shared. For these reasons, the first image is excluded from selection.
- This is typically followed by placeholder images, e.g: a user profile placeholder (2) and/or an office logo or company logo (3). Again, as these are not the best images to be chosen in terms of relevancy to your shared content, any placeholder images are excluded from selection.
- Therefore the second image, in this case the house facade (4) is chosen as the preview image when sharing directly to social media.
If you would like to change the image selection,* move your preferred image up or down in your template to make it your second (non placeholder) image, then Save (to create a new sharing link) and share to socials.
|Email Editor||Shared email example *|
* Learn more about how to change your subject, additional text, and who you post on behalf of.
Control over how the image is presented
When you share an ActivePipe email on social media, it is important to be aware that the social media platform ultimately controls how the image will be displayed.
For example, if the image shared is in portrait format, rather than landscape, then Facebook will change the preview to show the title next to the image, rather than below it.
If an image is "too large" by one social media platforms standards, it may not be displayed at all (this can be why the image will display in some platforms, but not others).