When selecting the data for your Insights panel, you have two options in terms of the Data State:
- Static Data
- Dynamic Data
When this option is chosen, the data results are set and will not change, regardless of your campaign send time or frequency. Results are populated when you select “Finish”.
E.g: If you select Fixed Data, and then attach your email to a campaign to be sent in three weeks time - perhaps the start of the month - your data results will remain as they were when you chose your data set.
If you would like to update your fixed data results, open the Insight options again and select “Finish”.
When dynamic data is chosen, the results will update with the most recent available data whenever they are sent in a campaign, either on one occasion or recurrently, based on your chosen data sets.
E.g: If you select Dynamic Data, and then attach your email to a campaign to be sent in three weeks time, and then recur each month on the same date, the data results will update just prior to each send.*
* ActivePipe will sync with your integrated data provider daily to use the latest received data, however your data provider may only supply new data on a monthly basis. We recommend that you set your campaign send dates to compliment your data providers’ schedule, allowing time for the update to sync with your ActivePipe account.
Learn more about adding an Insights panel to your email