Unsubscribed

An Unsubscribed contact is someone that has been communicated with (or communication has been attempted), and has subsequently been revised to not communicate with. There are several possible reasons this may occur.

Not subscribed

A Not subscribed contact is one that has never been communicated with, as they have an invalid or missing email (previously categorised as "Bad email") or mobile number.

If a contact's email or mobile number is corrected, their subscription will change to Subscribed.