What is Market Insights?
Market Insights allow you to automatically create and send dynamic, engaging local market reports, relevant to your database.
Linked to your data provider and set to encompass the suburbs of your choice, Market Insights are fully interactive, beautifully presented in your branding, and include up-to-the-minute data on each suburb's house and unit:
- Median Sale Prices
- Quarterly Median Trends
- Current Sales and Listing figures
- Recent Sales
- Days on Market
- Rental Statistics
- Population demographics
Most importantly, Market Insights also include a call-to-action to immediately capitalise on contact engagement.
Exactly like other appraisal requests, contact submissions here connect to your ActivePipe dashboard and also alert you straight away through email notifications.
All of this means that rather than your customers using REA or Domain for suburb reports, you can drive them to your own and keep them engaged with you.
* If a contacts address is known in ActivePipe, and they live in one of the suburbs you have selected for your report, when the contact accesses the report it will begin with their suburb by default.
Supported data providers
The data providers currently supported are: *
* This functionality is currently only available to ActivePipe users in Australia
Setting up Market Insights in your ActivePipe account
To set up Market Insights in your ActivePipe account you will be asked to provide:
- Your data provider details.
- The list of suburbs you would like the reports to encompass.
Contact the Customer Success team for more information, or to get Market Insights enabled in your account.
How to use Market Insights in an email campaign
As part of the set up process, the Customer Success team will work with you to set up the emails and campaigns required to mould this valuable touchpoint.*
The data will continuously update so you can set and forget automated recurring campaigns to keep your database regularly informed and engaged.
* Once you have Market Insights enabled, you can add it to other emails as well.
4 hours after a Market Insight campaign, you can choose to receive an emailed campaign report, detailing interaction so that you can follow up with interested contacts.
You can also log into your ActivePipe account at any time to see your up-to-date campaign reporting.
Of particular note will be those contacts that clicked on the Market Insights link, which you will find detailed within your Campaign Report Interactions tab.
Changing your Market Insight data provider or suburbs
If Market Insights is already set up in your ActivePipe account and you would like to update your data provider or chosen suburbs, please contact the ActivePipe support team to assist.