Nurturing your contacts by providing engaging, relevant content is more important than ever. However, regularly creating that content yourself is time consuming and difficult.
With RealEstate Content you can offer premium, relevant content to each persona and interest in your database. When contacts engage, consistent branding ensures that their focus remains with you, so leads stay with you too.
What kind of content is available with RealEstate Content?
With RealEstate Content you have access to a plethora of premium content, with articles written to specifically target each of the personas identified in your account (e.g: first home buyers, investors, upsizers, sellers), as well as general topical information.
The content is segmented into categories, allowing you to quickly access the articles most relevant to the contacts you want to target.
The content is also relevant to you geographically, so users in Australia will see different articles to those in New Zealand and the US.
New articles will be added each month so that you can continue to inform and empower your contacts.
How do you get access to RealEstate Content?
RealEstate Content is not automatically set up in your account. Contact your account manager or the ActivePipe Success team to enable this for you. *
They can also discuss setting up full nurture journeys in your account, based on the intent personas.
* There is an additional cost for this feature, please confirm these details with your account manager / success team when you enquire.
For more information see How to add RealEstate Content articles