Click on any campaign report Metrics tab to see at a glance its:
- Unsubscription percentage rate.
- Bounce percentage rate. - This includes both hard and soft bounces.
- Complaints - Contacts that marked your email as spam (this is uncommon!). This does not mean a complaint was lodged with any governing body.
There is also an insight into the way your contacts are viewing your emails, showing the percentage viewing from:
- Other - This includes instances where the device cannot be detected.
Both of these lists can be downloaded for further follow up.