When a contact profile is updated, either via an ActivePipe survey response, or through ActivePipe algorithms, you will see this in your Profile Updates.
A profile update could include: a buying preference, e.g: Looking for an apartment, 2 bedrooms, a price of between $1.5 - 2 million; or a new classification, e.g: First Home Buyer.
This invaluable information can be used to provide the contact with properties that are more relevant to their particular interests - either verbally in a follow up phone call; or through your ActivePipe emails, using buying matching in your email templates.
Click on any individual contact to see their profile in full detail - a great reference to have in front of you during a follow up phone call.
To suit how often you check your updates, you can adjust the timeline of activity through the dropdown found at the top right of your screen (1).
You can also download these contacts for use in further targeting (2).
If your contacts are integrated, most CRM's allow a lot of this information to sync back from ActivePipe to your chosen CRM as well (contact firstname.lastname@example.org if you are unsure if this applies to yours). Classifications (e.g: First Home Buyer) remain only in ActivePipe.