The ActivePipe Data Discovery campaign is a powerful lead generation tool.
The email comprises a short, personalised introduction and a Call-to-Action button leading to a branded survey.
The survey provides your contacts with a simple way to let you know their interests, intentions and even request an appraisal. This insight helps you identify which contacts in your database you should be focusing on so that you can grow your pipeline, add to your rent roll, and provide outstanding ROI.
When is it sent, and to who?
We recommend sending the Data Discovery campaign when your ActivePipe account first goes live - to kick start your opportunities. After that it can be sent quarterly to re-engage and capture any changes to your contacts circumstances and preferences.
You should also send the Data Discovery campaign to all your contacts, to uncover those unexpected leads.
Your campaign timing and audience can be customised if you prefer.
What happens when a contact completes the survey?
When a contact completes and submits the survey, you’ll see their responses on your ActivePipe Dashboard under Intent, Profile Updates and Requests, with any Requests also being emailed to you directly so that you can jump straight onto them!
The Data Discovery Campaign is optional. Contact firstname.lastname@example.org to discuss adding this to your account.