Agents can have hundreds or even thousands of contacts in their database, and there’s just no way of contacting all of these people individually.
You can formulate call lists and follow up with contacts methodically, but the majority of these will be cold calls, with little knowledge behind them.
High Value contacts gives you insight into which contacts in your database are engaged right now - they are showing interest in what you are sending them by clicking on properties in your emails.
By concentrating your follow up on these people, you are more likely to have warm conversations with contacts happy to hear from you, leading to better client relationships, and higher conversion rates.
This insight will be backed by the knowledge of what each individual contact is engaging with, and therefore what they are looking to do (e.g: Buy / Sell / Both!).
For more information, see:
High Value: Highly Interactive
High Value: Up & Coming