In addition to utilising Audiences, you can filter a campaign to only send to contacts who match a certain Condition.
These conditions are:
- If Viewed Email
- If Clicked Link
- If Clicked Property
- If Attribute
- If Tagged
- If Sent Email
- If Loan Value *
If Viewed Email
Choose to send a campaign to contacts who Did view or Did not view a specific email.
E.g: Send a follow up email to contacts who have shown interest by viewing your “Investment Opportunities” email, with an invite to an upcoming Investment seminar.
If Clicked Link
Choose to only send a campaign to contacts who Did click or Did not click a particular link in a specified email.
E.g: If you only want to send an email to contacts who did not reply (via link) to your recently emailed event invite, you can follow up with a “Reminder to RSVP” email, whilst not bothering those contacts who have already responded.
If Clicked Property
Filter a campaign to only send to contacts that either Did click, or Did not click property in a selected email, within a selectable time period.
E.g: Send a free appraisal Call To Action to contacts that Did Click any property in the “Sold Property Report” Email within the last 30 days.
Choose to filter a campaign to send to contacts who match a certain field, with selectable dates and specifications.
E.g: Send a campaign to contacts whose Geo Date - does not have a value, with a Call To Action for them to update their address with you, whilst not targeting those contacts you already have this information for.
Filter a campaign to send only to contacts that Has or Does not have a particular Tag.*
E.g: Send a “Investment Opportunities” email only to contacts that have the intent tag of Investor.
* Not available in Office Wide accounts.
If Sent Email
Filter a campaign to only send to contacts that have the condition of Was Sent or Was not Sent a chosen email. A timeframe for this condition can be optionally added.
E.g: Send the Data Discovery email only to contacts that it Was not sent to within the last 30 days.
If Loan Value *
Filter a campaign to only send to contacts who match a certain loan attribute, value, and where applicable, selected dates.
E.g: Send a campaign to contacts whose Fixed Interest Rate Expiry Date - is before - June 1, 2022.
* Available to mortgage Users in ANZ.