Using triggers, you can activate your campaign based on a certain event or action taking place, rather than choosing a date & time. These actions or events are:

• Subscription
• Opened Email
• Clicked Link
• Attended OFI
• Tag Changed
• Event

Subscription

A campaign can be triggered when a contact is first subscribed, e.g: Commonly used for Welcome Emails.

Opened Email

A campaign can be triggered based on a contact opening a specific email. 

Clicked Link

A campaign can be triggered based on a contact clicking on a particular link in one of your emails.

Attended OFI

A campaign can be triggered based on a contact being marked as having attended an open home, within a selectable time period.

Note: This depends on your contact CRM being integrated with ActivePipe.

Tag Changed

A campaign can be triggered based on a contact having a tag added or removed. Tags can be manually added or removed, synced with categories from your CRM or automatically managed based upon intent. Examples of this could be: When added to the “Buyers” category tag; or removed from the “Potential Seller” intent tag.

Event

A campaign can be triggered based on date events, e.g: a birthday or anniversary.
For more information see Send emails based on special events