Using Triggers, you can activate your campaign based on a certain event or action taking place, rather than choosing a date & time. These actions or events are:

• Attended OFI
• Clicked Link
• Contact Event Date
• On Subscription
• Tag Changed
• Viewed Email

Attended OFI

A campaign can be triggered based on a contact being marked as having attended an open home, within a selectable time period.
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Note: This depends on your contact CRM being integrated with ActivePipe.

Clicked Link

A campaign can be triggered based on a contact clicking on a particular link in one of your emails.

Contact Event Date

A campaign can be triggered based on contact date events, e.g: a birthday or anniversary.
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On Subscription

A campaign can be triggered when a contact is first subscribed, e.g: Commonly used for Welcome Emails.
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Tag Changed

A campaign can be triggered based on a contact having a tag added or removed. Tags can be manually added or removed, synced with categories from your CRM or automatically managed based upon intent. Examples of this could be: When added to the “Buyers” category tag; or removed from the “Potential Seller” intent tag.

Viewed Email

A campaign can be triggered based on a contact viewing a specific email.