An Office-Wide account is a separate user within your ActivePipe account, usually accessible by your Admin, which has access to all contacts for your group/office, regardless of contact ownership.
You can utilise this account to send to:
- All contacts in your office database*;
- All unassigned contacts in your office (those without agent owners);
- All contacts within a particular category for your office.
Campaigns sent this way will come from your office rather than individual agents, so take this into consideration in terms of personalising your touch points (as personalised emails typically garner better open rates and engagement).
Also ensure that any emails you send here to assigned contacts are not the same as any emails sent through your BSO/User level accounts, as you will create duplications.
* This functionality is to be used with caution, as a blast to your entire database could be detrimental to the relationships you are building with them.