Your Dashboard gives you high level information on overall recent activity. Highly Interactive Contacts, Property Notifications, and Most Popular Properties, encompassing all of your campaigns*. You can click into any of the sections for more in-depth detail.
*Admins also see overall Sends, Opens, and Clicks for the whole office, for the life of the account.
Viewing an individual campaign report
You’ve sent a campaign and now, of course, you want to see who is looking at it!
If you have a Sends menu, you will find your reports here.
If you don't have a Sends menu, your reporting will be contained within your Campaigns menu.
To view the report you can either:
- Click the more icon next to the campaign you want to look into, and choose View Report.
- Or, click on the particular campaign you want to look into. Once on the campaign settings page:
- Access the report either via the View Report button;
- Or the hyperlink next to the report snapshot beneath your campaign settings.
You’ll first see your Overview - showing high level information on your send - Emails Sent, Open Rate, Interaction Rate, and Properties (if applicable).
The Interactions and Opens tabs go into these results in more detail.
The Metrics tab is where you find your unsubscribes, bounces, and what type of devices your contacts are viewing from.