If you think of an email as the content, a campaign is the vehicle to send out that content.
A basic campaign comprises of:
- Selecting an Audience you want to send to - Who
- Selecting a date and time to send - When
- Selecting an email to send in the campaign - What
Details on how to build a basic campaign can be found in our Getting Started section.
Some users can build advanced campaigns using Triggers and Conditions, others will find their campaign modules are pre-defined.